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Buzzing with Brilliance: Craftenly's attends the Australian Mid-Year Toy Preview 2025 in Sydney!

Buzzing with Brilliance: Craftenly's attends the Australian Mid-Year Toy Preview 2025 in Sydney!

Buzzing with Brilliance: Craftenly's attends the Australian Mid-Year Toy Preview 2025 in Sydney!

The team at Craftenly is still buzzing with excitement after attending the Australian Toy Association's (ATA) Mid-Year Toy Preview here in Sydney! This exclusive B2B event is a fantastic opportunity for us to connect with the amazing creators and suppliers in the toy industry and, most importantly, to get a sneak peek at the incredible new products heading our way. And let us tell you, the future of play looks brighter and more creative than ever!

The atmosphere at the venue was simply electric. From the moment we walked in, there was a palpable sense of energy and optimism. It was a vibrant hub of retailers, designers, and toy lovers, all sharing a common passion for bringing joy and developmental value to children's lives. The collaborative spirit was infectious, with brands big and small proudly showcasing their latest innovations. It was a powerful reminder that behind every great toy is a team of passionate people dedicated to the art of play.

One of the most valuable aspects of the Toy Preview is the face-to-face interactions. We had incredibly insightful conversations with our existing partners and forged connections with exciting new brands that share our ethos of quality, creativity, and educational fun. Discussing the design process, the developmental benefits of new concepts, and the upcoming trends with the very people who bring these toys to life is invaluable. These are the conversations that allow us to thoughtfully curate the Craftenly collection, ensuring we bring you products that are not only fun but also enriching.

And now for the part you've all been waiting for – the new editions! While we can't reveal all our secrets just yet, we can say that the emphasis is continuously on hands-on, creative, and open-ended play is stronger than ever. We had stunning array of DIY kits that take imagination to a whole new level, innovative designs that challenge young minds, and beautifully designed educational games that make learning an adventure.

There is definite trend towards sustainable materials and eco-conscious packaging, which is inspiring to vouch for. The continued integration of STEAM (Science, Technology, Engineering, Arts, and Maths) principles into play, with many new products designed to spark curiosity and encourage problem-solving in the most engaging ways.

Attending the Mid-Year Toy Preview has left us feeling incredibly inspired and excited for the months ahead. Stay tuned to our New Arrivals, because we have a feeling you're going to love what's coming!

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